some notes on the inspiring presentation on the art of building a roadmap.


before getting started with roadmapping, know your inputs like company goals, product vision and the business model. especially the business model input is interesting to vot for feature a and not feature b.


  • goal driven to optimize. formulated as a problem and not as a solution () or a metric (leads to trial and error approach). group problems into themes (topics)

teams that fall i love with a problem have more successful outcomes than teams that fall i love with particular solutions. (julie zhuo)

  • persona driven to focus on a person. who is this roadmap item for? the secretary? the student? this will bring better decisions, improved understanding and feedback.
  • vision driven for new features. the author recommends to outline “tent pegs” that define the scope of the feature.